2010 Public Awareness Campaign

In May 2010, the second phase of “Scoala te face mare” was launched, emphasizing the importance of early education for all children, and encouraging poor parents to send their children to kindergarten so they get a good start in school.

Award-winning filmmaker Cristian Mungiu directed the four TV spots: In one TV spot, Horia Brenciu is shown on his bicycle giving a boy a ride to school. In another Andreea Esca picks up a little girl from her home and takes her to kindergarten. Margareta Paslaru teaches a group of children on the street the song she made famous, “Veronica”. Ethan Hawke’s TV spot for the campaign was filmed on a playground in a disadvantaged district of Paris where he was filming at the time.